LOGO FOR BP HONVÉD

IDENTITY CONCEPT 2018

As a designer and fan of Ferenc Puskás' only Hungarian football team I imagined a new logo. 

Honvéd's identity has changed many times over the more than 100 years. Even the name has changed.

So we have a huge tradition but the current logo has many weaknesses. 

I aimed to design a logo that contains the past but also looks iconic and fresh.

Previous logos of the club

Honvéd had very different logos along its more than 100 years. 

The most common elements are the colors (red and black) and the lion symbol.

Creation of the new logo

I combined the lion head symbol with the shield shape. 

The head and the mane are divided like the red and black parts of the oldest (Kispesti AC) logo. 

A drew three curved lines into the mane for the easier understanding of the symbol. 

These lines also remind us to the classic football.

Typography

Hupp Antiqua NF Bold 

I found a font from the same year as Honvéd was established.

Hupp Antiqua was designed by Otto Hupp.